A lot of people use linkbuilding as a major part of their search engine optimization strategy. They concentrate on getting links from other websites to point to their pages.
Did you know that internal links-- links on the same website pointing to other pages on that website-- can boost a page in search engine results? I haven’t found a study showing exactly how much of a boost they provide, but I am persuaded by those who have done their homework, done controlled studies, and observed the outcome to be convinced that internal links -- links from page A to page B on the same site -- can boost page B's position in search engine results.
