With the biggest payout yet for many people — including me! — and the end of the year, Squidoo members are pondering Squidoo success stories…and failures.
MikeEssex created a Squidoo Success Stories lens reporting on the real-life successes of several members, plus links to stats and earnings lenses by many members who maintain lenses or blogs to track their Squidoo progress. (Here’s mine.)
In response, three-year Squidoo member SisterCaren wrote a tongue-in-cheek lens which I think is just as important: her Squidoo Failure Story. She shares tips and insights on what doesn’t work.
We need to know about both Squidoo successes and Squidoo failures. I included both when I created my “Is Squidoo a Scam?” lens several years ago. I also demonstrated (I hope) that success on Squidoo can be defined in many different ways: traffic, successful promotion of a blog, business, or cause, moneymaking, gaining an online following.
However, there is one way that most Squidoo members and the rest of the world define success: earnings. And Kimberly’s announcement on 12/16 that ONE member earned $2000K for the month through Squidoo earnings alone is a story of both success and failure at the same time.
Many experienced Squidoo members are earning triple-digit monthly incomes through Squidoo (I am). A few are earning $1000+.
Many more are not.
This isn’t a reflection on Squidoo. Even in the online world, something does not come from nothing. Money must come from something that attracts customers, users, attention, and/or sales.
None of those things happen by accident. You must earn them. Not only must you earn them, but you must compete with the whole web for visitors, readers, and buyers. You’re like a single soup can in a supermarket that occupies 3 city blocks. Will anyone buy you or even notice you before you expire?
That’s why I taught myself SEO.
For myself, that $2000K a month is a sober reminder. Most of the people who make good money on Squidoo are doing it by supplementing Squidoo lenses with third party affiliate marketing. I don’t. Not yet, and I probably never will switch from content to money-earning as my primary focus. I use Amazon Associate links and Zazzle images to supplement and complement my pages, but apart from the odd product or book review of something I like, I am not selling things.
There is the very real possibility that I won’t crack $2000 a month in the next year. And that is my goal. It’s probably yours, too.
Looking at my earnings right now, I’m reliably seeing approximately:
- ~ 6 (this will soon be 8+) tier 1 lenses: ~ $30 per month
- ~ 25 tier 2 lenses: ~ $5 per month
- ~ 150 tier 3 lenses: ~ 25 cents a month
$500/mo was my goal by the end of 2010. I think I will fall short, but not by much.
That means I have to do three times as well as I am doing now to make that $2000K. And so do YOU.
Squidoo will help a little: each tier’s earnings have gone up significantly over time. But that’s not nearly enough to boost an income stream from hobby-level to living wage.
Either we have to go the affiliate marketing route, or we have to make a LOT more lenses while maintaining their quality, or we have to diversify and use non-Squidoo sources like Zazzle and Amazon Associates more effectively.
I’ll be doing B and C. I’m not sure it will be enough. It also is going to take a lot more work and time to make $2000K via Squidoo than via traditional jobs.
Will it be worth it?
That depends how you define success.
[UPDATE April 21, 2012: Still plugging away. See my revamped tutorial: The Secrets of My Squidoo Success.]