Here’s another riddle.
Google “Greatest SEO” if you don’t mind somewhat strong language from a crass but knowledgeable SEO guy.
1. How’d he do that?
(Highlight for answer: Meta Description tag, which on Squidoo is supplied by the Introduction module.)
2. It’s ugly as Trump’s toupee, but it’s effective search engine optimization. It’s a tacky version of my mantra, “Make search results sexy.” It stands out in a page of search results, it’s liable to attract clicks, and, very importantly, it demonstrates that the website excels at what it promises: SEO.
So what can we learn from this? There are ways to do extremely powerful SEO that don’t involve backlinks or promoting your site. They don’t even involve keywords. They involve catching the customer’s attention, proving you have and know something they’re looking for, and then following through by delivering the promised content when they reach your page.