If you’ve created at least 25 good lenses, you can apply to the Giant Squido program. One of the perks of that program is that the nine outbound link limit is lifted. However, they’re beginning to crack down on Giants who abused the privilege, and they’re locking lenses that they think are spamming and linking out too much to promote other sites or sales without giving much to the reader. (I.e. the link is there to benefit the lensmaster, NOT the lens visitor.) The crackdown is totally subjective — we don’t have rules on what they think is too spammy to be acceptable. So, the rule is no more than nine outbound links to the same domain if you’re NOT a Giant Squid, and even if you are, be careful.

When you hand-code a webpage, you may indicate text meant as headings with tags. H1 is used to mark a page header, H2 for section headers, H3 for subsections and so on. Web browsers know to display phrases marked with H tags as big and bold. Search engines know that phrases marked with H tags are generally the most important words on the page, so they matter more for SEO.

On Squidoo, we are saved from accidentally having more than one h1 tag (page header) on a single page.

Squidoo fills in the H tags for us:
The Lens Title is coded with an H1 tag.
Module headers are coded with H2 tags.
Module subtitles are coded with H3 tags.

So don’t worry about that one. There are several things Squidoo (and automatic blogging software like WP) do for us to save us from mistakes like this.

Quote: “Google assumes that multiple h1 tags are a trick to spam its index, and penalises sites using multiple h1 tags. Use h2, h3 and other headline tags instead.”