Comments on: Making Search Results Sexy, Revisited

By: Greekgeek

Greekgeek — Sun, 19 Aug 2012 08:56:00 +0000

Yep. It’s hard to think of ways to come up with that special word that will make your title jump out from the competition. But if you can, it helps! (Even more importantly: how DOES your page stand out from the competiton? What’s special about it? Use that.)

By: Greekgeek

Greekgeek — Sun, 19 Aug 2012 08:54:30 +0000

Yes yes yes! Very good point, AJ. Leave discussions of “lenses” or “hubs” or “leaves” or heaven-knows-what to areas only frequented by fellow members. Your visitors have no idea what that in-house jargon means. They’ll just get tripped up by English being used in a way that makes no sense.

By: AJ

AJ — Sat, 18 Aug 2012 09:50:21 +0000

Such good advice Ellen. All of it crucial, and I am hoping it is my smiling face on the resuilts that is the reason why people are clicking on my links as opposed to others

But I would add that in addition to making good use of that prime SEO spot that we all know as the intro, I would encourage anyone who uses the word “lens” in the intro to change it to “page” . Only a tiny number of potential visitors will know what a “lens” is, as they will have never heard of Squidoo.

Also avoid using phrases like “I made this lens/page because…” in those first two sentences – I always imagine those first two sentences as being like the threshold of a shop door.

And what you say in those sentences, which appear in the search returns, can make the difference between potential visitors crossing that threshold (clicking the link to the page) or passing by (continuing to scroll through the results).

By: Sheri Oz

Sheri Oz — Sat, 18 Aug 2012 04:44:34 +0000

When I googled for the topic, “free web graphics”, what stood out for me, in addition to the photo, was the title where you had in brackets the word, legally. That was unique among all the offerings on the google page. The blurb that came out was not what you put up here so it shows different people get different blurbs. But the title was eyecatching and compelling.