This blog is where I share my tips, thoughts, and pontificating about search engine optimization, social media, web traffic, creating content that’s useful to visitors, and the sites where I publish (chiefly Squidoo and Hubpages, but I am trying to diversify). I occasionally share tips on CSS, HTML, graphics and webpage design. I’ll also tackle thorny issues such as copyright, online identity and web privacy.
About Ellen Brundige
With an MA in classical studies (Greek, Latin, and the ancient world) and a second in Mythological Studies, you’d think I’d be holed up in the ivory tower. However, I fell from that tower in 1993 when I began working for the Perseus Project, a research project at Tufts that was building a major archive of ancient texts, images and archaeological information. I became an early adapter of the web — back when it was non-commercial — anticipating that it was going to become the main way we access and gather information. I became interested in web design, search engines (when they began to grow up), and the growing use of the web first by academics and specialists, then by hobbyists and nerds, then by mainstream people, then by commercial interests, businesses and politics.
For many years, the web was my hobby. While in graduate school, I started publishing on Squidoo as a way to earn a little cash from the webpages I enjoyed creating. In late 2010, I realized that my hobby had become my work, that I enjoyed the freedom of being able to write on many subjects instead of restricting myself to one academic field, and that I wanted to make a go of supporting myself with my online writing.
Like many writers, I gain satisfaction by seeing that my stuff gets read. Therefore, I began to study SEO in 2007, looking for ways to attract readers. Also, since 1993, I’ve been curious about and driven to understand how the web works). When I switched from amateur to pro online writer in 2011, I suddenly had practical reasons for needing to master SEO not just for my own sense of accomplishment — look! visitors! — but to earn a living. So I’ve continued to keep abreast of search news and Google algorithm changes partly with the fascination of a hobbyist, and partly with the pragmatism of a sailor watching for shoals.
Warning: I still don’t consider myself an SEO expert, only an informed journeyman! I’ve a better handle on search engine optimization and traffic than 98% of the web, with my own strong opinions about good and bad practices, but I’m still learning.
Um… ’Scuze Me. About SEO…?
Yes, yes, I know. The URL of this blog is NOT search engine optimized. I was stingy. Rather than purchasing a second account and/or parking another domain name, I just partitioned off part of my personal website. However, my laziness may have turned out to be a good move after all, since Google implemented the Exact Match Domain algorithm in 2012.