Here’s two easy steps I do as a quick “freshness boost” for a lens about to slip past the bottom of its tier. It’s no substitute for adding new, updated, exciting content, but it’s a quick fix.
- In traffic stats, I change the window to 30-day-traffic and add any keyword phrase to my Squidoo Tags that’s been searched 4-5 times, if I haven’t got it already. This won’t help much with Google, which doesn’t put much stock in Squidoo tags, but it may help with MSN and Yahoo (once Yahoo rediscovers Squidoo). Don’t forget you need to PUBLISH a lens again after adding tags!
- I make note of my chosen keywords and the top 2-3 searches for my lens. I then add each as alt-tags to one image on my lens, in a module talking about that topic, or a graphic that illustrates it. I may even delete an image, change its filename on my computer to a better keyword (use hyphens to separate words, e.g. picture-of-stork.jpg), upload it again and change the HTML to point to the new filename. Both these methods are using images to attract search engine traffic.
Voilá! Publish, and you’ve just updated your lens, which can give it a small ranking boost. Again, you can’t always cheat like this — sometimes you need to add new content! — but we can’t be rewriting all our lenses every day.