With all the hullaballoo lately I haven’t had much time to follow my pet project, the impact of Google Panda on Hubpages and Squidoo (there’s another lens that needs rewriting before page breaks vanish, sigh).
I just wanted to post a quick follow-up. I was actually checking to see if Squidoo traffic is down across the board, because I and a number of members have seen a very slight drop. But traffic drops every summer. But here’s Hubpages traffic vs. Squidoo traffic, measured directly via Quantcast:
The Feb 24 and Apr 11 Panda Updates are visible on Hubpages’ line. They’ve implemented a lot of changes, but it may take a while for Google to recrawl and reassess. The problem is (I believe) that part of Panda is a special algorithm that evaluates the quality of a domain/site, and from that derives a handicap which it applies to pages on the site. When someone asked how long before traffic came back after one totally re-tooled a site, Matt Cutts said the Panda algorithms have to be re-run. If I’m interpreting that correctly, it means that the site penalties are being updated less frequently the daily crawl to find/index content.
So Hubpages members need to stick tight a little longer and wait for Google to reassess what Hubpages has done to correct its problems. I’m hoping for their sakes (and mine; I’m trying to get a few irons in the fire over there) that they will have good news soon. Meanwhile, Squidoo members need to stick tight and see whether Squidoo has second-guessed itself in a wise or foolish way by implementing vast numbers of changes after successfully passing through Panda I and II unscathed. Most of them aren’t content-related, but some are navigation-related; in particular we’ve lost a vast number of internal links with lensroll getting phased out. And I’m uneasy about the extra line of adsense above the fold. We’ll see.
A quick survey of Panda news reveals nothing much, but M. Martinez has detected hints that Panda might unroll in Latin America next. To recap, Panda was implemented on U.S. Google results on Feb 24, all English-based Google results on Apr 11, and a minor Google update whose impacts I haven’t been able to see in the sites I’ve studied. I shall be interested to see what happens when Panda is implemented for French, Russian, and especially German Google.