Greekgeek's Online Odyssey - Hubpages and Online Article Writing Tips


The Snowflake Method of SEO

Challenge Lens Status: 3,983 on Oct 17, up from 84,121 on Oct 10

I’d like to talk about the Snowflake Method of lensbuilding, based on the Snowflake Method of fiction-writing (which is a good lesson on how to write content). Your lens topic is the kernel of a snowflake. Like the grain of dust a snowflake forms around, that core idea, its focus, will determine the shape of what’s to come, along with weather and moisture (competition and search popularity) and other external factors.

You can’t control external factors. But you can control what’s inside.

A healthy lens needs six things:

  • Focused, useful, interesting content.
  • Organization and a logical flow from one section to the next.
  • Graphics and visual appeal (CSS, varying text with visual elements).
  • Strong writing: good grammar and spelling; compelling, crisp text.
  • Avenues for conversion: links to click, things to buy, or another action you’re directing your visitors towards.


“You Have No Right to Traffic”

I was just rereading Seth Godin’s The Nine Free Things Every Site (Or Lens!) Should Do, which is the link SquidU’s Answer Deck gives you if you click “How do I get more traffic?”

As usual, Seth is simple and short, whereas my own 3-part Squidoo tips tutorial on how to build web traffic is in-depth and too long.

One of Seth’s points jumped out at me:

You have no right to traffic. If you’re lucky, and GOOD, you earn some.

You’ll earn it when you do something daring, interesting, useful, provocative, free, compelling, emotional or urgent.


I’ve said this in other ways, but never quite so bluntly: YOU HAVE NO RIGHT TO [WEB] TRAFFIC.

There are millions of fascinating, useful, incredible, wonderful, exactly-what-people-want web pages out there. A web user will never see more than a tiny fraction of them. So why should anyone pick your page, out of all those pages, to visit? Why stay there? Why read it?

It’s up to you to make it worth their time.


Lens Review: EditorDave’s Lens on Guam

I wasn’t planning to do lens reviews on this blog, but spouting about my own stuff all the time could get dreary. So why not use someone else’s lens as an example of a good use of Squidoo?

When you find a lens you like, ask yourself: WHY do you like it? You can get insights about building good lenses, articles, and blog posts by jotting down what on that lens worked for you, what didn’t. Don’t copy their content (please!), but learn approaches to presenting your own content in more effective ways.

Here is EditorDave’s Guam: Where America’s Day Begins lens.