Katinka has raised some important interlinking questions about how recent changes at Squidoo are impacting SEO of our lenses. We don’t have all the answers — are these changes temporary or permanent? — but I’ve been pondering interlinking alternatives.
One important method of interlinking on Squidoo is, or was, Squidoo tags.
Fluff explained how Squidoo tag pages work on his SquidUtils blog back in ’09. Squidoo tags sit in our lens sidebar and point to a tags page. For example, here’s Squidoo’s lenses on pirate costumes. That tags page lists all the lenses sharing that tag, including a brief excerpt of the introduction of each lens. If all the lenses are relevant to a topic, and their introduction text reinforces that topic, then, presumably, the tags page acts as a relevant backlink. But if it’s an orphaned tag shared by few or no other lenses, then the tag page may not matter much: it looks really empty, and I don’t see much relevant link juice.
In the past, I’ve occasionally seen Squidoo tag pages appear in Google search results.