I just made a new lens on a popular funny YouTube video, the “Antwerp Train Station Sound of Music” prank.
If you haven’t seen the video, you need to– it’ll make you smile. VERY effective. So far it’s gotten nearly 13 million hits, and that’s not counting all the duplicate copies floating around on YouTube plus a few million more on various European YouTube sites.
It’s a great case study in “linkbait,” content that’s so good people start linking to it. (Also known as “viral,” since linkbait this good can spread by word-of-mouth to millions of web users within days, even hours).
It also illustrates an SEO blunder.
I often use Flickr and YouTube for hosting my lens images and video and as a way to drive traffic. I prefer hosting my best-looking photos on Flickr as opposed to Photobucket or even my own website, because I can add something in the description field like “This is an illustration for Ancient Greece Odyssey: My Tour of Delphi” which gets keywords into the link. Having tagged my photos carefully for things like Greece and Delphi and Greek Art, I get a lot of traffic from people searching for those iamges on Flickr.
These are the kind of visitors you want most: a targeted audience who will be more likely to click your links, or even your sales modules, because they’re interested in what your lens is about.