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The "Antwerp Sound of Music" viral video and SEO

Nov 16th, 2009
by Greekgeek.
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I  just made a new lens on a popular funny YouTube video, the "Antwerp Train Station Sound of Music" prank.

If you haven't seen the video, you need to-- it'll make you smile. VERY effective. So far it's gotten nearly 13 million hits, and that's not counting all the duplicate copies floating around on YouTube plus a few million more on various European YouTube sites.

It's a great case study in "linkbait," content that's so good people start linking to it. (Also known as "viral," since linkbait this good can spread by word-of-mouth to millions of web users within days, even hours).

It also illustrates an SEO blunder.

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Images and Videos as Linkbait!

May 3rd, 2009
by Greekgeek.
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I often use Flickr and YouTube for hosting my lens images and video and as a way to drive traffic.  I prefer hosting my best-looking photos on Flickr as opposed to Photobucket or even my own website, because I can add something in the description field like "This is an illustration for Ancient Greece Odyssey: My Tour of Delphi" which gets keywords into the link. Having tagged my photos carefully for things like Greece and Delphi and Greek Art, I get a lot of traffic from people searching for those iamges on Flickr.

These are the kind of visitors you want most: a targeted audience who will be more likely to click your links, or even your sales modules, because they’re interested in what your lens is about.

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