I’ve had a lens that’s been driving me nuts. My Aligning Images tutorial was getting 500, 600, now 700-800 visitors a week, but it was always tier 2. Why?
Simple. People read tutorials, and then they leave. No clickouts means no tier one for you. I had included links to a free HTML editor and various other resources, and still, the fish weren’t biting.
I changed one graphic which I had created for my How to Get More Clicks, Sales tutorial. I didn’t really expect it to make that much of a difference.
Kapow. Tier one, baby. You can offer people freebies, useful resources, and printables on a silver platter, but they may not click. You need good clip art to get the clicks. (My favorite two are OpenClipart and clker.com.)
That, or everyone is too curious when they see a random URL of a YouTube video not to check it out.
I’d think that’s a joke, except that I’ve seen a similar “What’s in the box? I have to poke it!” effect when I use the Amazon module in thumbnail mode. Normally, people are less likely to click on small images than large ones. But if it’s a “what the heck IS that thing?!” type graphic, they click, because they want a closer look. Sometimes they buy it. More often they buy something else. Or, maybe, they don’t buy, but at least you scored a clickout!
I’ve seen a similar phenomenon on bizarre images with humorous captions that are slightly too small to read. Demotivational posters on Zazzle are very effective for clicks.
But of course, the most powerful way to get clickouts isn’t a killer, you’ve-just-got-to-click graphic.
The key is that you have to link to the Extreme Shepherding video.