These aren’t really big enough to deserve a post, but they’ve been sitting in my “Post Topics” box forever, so I toss them out for whatever they’re worth:
Traffic isn’t everything, but everything comes from traffic.
I’ve become more aware that clicks, sales, and other factors are almost more important than traffic. Traffic quantity certainly isn’t as important as some people think: attracting 5 people who are ready to buy what’s on your page is better than 500 people who are just browsing, or even 50 Squidoo members who are ready to say, “Nice lens!” However, you can’t get clicks, sales, or anything else without first getting at least some people to the page.
Yeah, it’s stating the obvious again, but I kinda like the maxim.
SEO Is NOT Social Media; Both Get Traffic
I’ve stated this before, but never clearly enough.
1) When you’re doing SEO, you’re optimizing your content and links so that search engines notice them. Use specific language, keywords, and keyword research (traffic stats) to refine your SEO.
2) When you’re doing social media, you’re talking to people. People respond to clear, exciting, brief writing, appeals to emotions, and benefits. (What’s in it for them?)
Always ask yourself: which method are you trying to use at the moment? Each requires a different approach. The one you choose to use may depend on your topic:
1) Some topics get traffic most easily through SEO: product reviews, for example, are not very exciting, but when someone needs to replace or buy a Quixtop 234, by golly they’re going to search for Quixtop 234.
2) Certain topics almost can’t get search engine traffic. Your personal story, your opinions, your advice about important issues, your passions may not fit into some neat little label someone might search for. Then you have to rely on social promotion: putting out Tweets and Facebook updates and viral videos and other person-to-person content that stands out enough to tempt someone to click.
Social promotion requires skilled writing and a grasp of psychology. You’re running up against human indifference — they’re busy, so why should they read your page? You need to “be remarkable,” as Seth Godin puts it, in order to attract visitors and word-of-mouth recommendations. It can be done. But it’s not easy. Check out Seth’s blog for one example of how it’s done well.