Yep, back in the saddle. Dissertation is keeping me busy! However, I’ve hit a few modest SEO tips in the course of updating and making some new lenses.
First up: CLONE YOUR VISITOR.
This is an idea I’m trying, not yet proven, but it makes sense to me.
Situation: A series of lenses, a sequence of lenses that are all linked up, like different pages of an article.
Query: Which of them should you give the best keyword phrase to for the URL/title?
In the past, I’ve given it to the first page, the gateway lens, so to speak. But that’s linear thinking.
Guess what? My lenses aren’t all original. Of COURSE not!
My “How to Get Your Lens Found” tutorial includes some tips I learned from PotPieGirl and Spirituality and Fluffanutta, and I used to cite Mr Lewissmile, before I decided I disagreed with some of his tricks and changed my recommendations. My CSS Codes Tutorial includes something I call CSS Kung Fu, which I learned from Glen. On baseball lenses, I’ve got links to forum discussions on MLB boards.
And ya know what? I thank these people for their help, and pay them by sending them traffic. It’s only fair!
On a pragmatic level, those links represent a large part of the clickthroughs for my lens. Repeat after me, squids: clickthroughs boost lensrank; lensrank determines payout tier.
There are several other ways that being honest about your sources can actually benefit your bottom line. (more…)
As a writer and sometime teacher, I care a great deal about copyright and vigorously reject plagiarism. At the same time I appreciate that the web lets people combine material, collaborate and build on each other’s work in ways that were not possible before information and content were available instantly and on a large scale. These “mashups” can provide value and unique content that were not foreseen by the original authors. How can we preserve authors’ rights while encouraging the potential of this new medium? This essay suggests a possible solution.