LisaAuch asked a good question in SquidU on how we update lenses (which could apply to any kind of webpage). My answer got longwinded, so I’m posting it here!
95% of the time, I confess, I assume I made a good page and don’t update much. I’ll just skim titles and images to see if anything jumps out at me that I could tweak. I’ll trim a word or two since I tend to be longwinded. Then I hit publish.
During the 5% of the time when I decide to make a significant update, it’s for one of four reasons:
- I have new content to add
- I’ve decided to improve the graphics and appearance,
- I’ve decided to improve the on-page optimization to increase traffic, or
- I want to add things people are more likely to want to click on (which boosts lensrank).
With 3, it’s often because I’ve learned a new SEO method I didn’t know before. For example, using words and phrases from searches related to my main keyword, rewriting titles so that the most significant keywords are at the start, or reviewing images to make sure their filenames and alt-names are concrete words and phrases like “pictures of the statue of liberty” that people are more likely to search for (as opposed to, “liberty”).
One time consuming but powerful method is to
